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Kickstarter is a funding platform for creative projects
Kickstarter’s mission is to help bring creative projects to life.
Everything on Kickstarter must be a project
A project is something with a clear end, like making an album, a film, or a new game. A project will eventually be completed, and something will be produced as a result.
Every project on Kickstarter must fit into one of our categories
The categories are: Art, Comics, Dance, Design, Fashion, Film, Food, Games, Music, Photography, Publishing, Technology, and Theater. Things like making an album, a book, or a work of art.
Why should I use Kickstarter instead of another site?
Kickstarter is for creative projects and the creators and backers who bring them to life. 6.2 million people have backed a project on Kickstarter – maybe you’re one of them! Even with our focus on creative projects, the results have been huge. $1.14 billion has been pledged to projects on Kickstarter – more than every crowdfunding site combined.
What is not allowed?
- Kickstarter cannot be used to raise money for causes, whether it’s the Red Cross or a scholarship, or for “fund my life” projects, like tuition or bills.
- Creators cannot offer equity or financial incentives (ownership, share of profits, repayment/loans, cash-value equivalents, etc).
- Projects cannot resell items or offer rewards not produced by the project or its creator.
- Creators cannot promise to donate a portion of funds raised or future revenue to a cause.
- Projects cannot offer rewards in bulk quantities (more than 10).
- Kickstarter cannot be used to fund websites or apps focused on e-commerce, business, and social networking.
- Kickstarter cannot be used to fund software projects not run by the developers themselves.
- Kickstarter cannot be used to buy real estate.
- Projects cannot offer alcohol as a reward.
- Projects cannot offer genetically modified organisms as a reward.
- No self-help material (books, videos, etc). This includes projects that offer (or produce materials that offer) business, emotional, financial, health, medical, sex/seduction, or other self-help advice.
- No offensive material (hate speech, etc); pornographic material; or projects endorsing or opposing a political candidate.
- No tobacco, drugs, and drug paraphernalia; energy food and drinks; or nutritional supplements.
- No contests, raffles, coupons, gambling, or lifetime memberships.
- No bath, beauty, and cosmetic products; electronic surveillance equipment; eyewear (sunglasses, prescription glasses, and others); firearms, weapons, knives, weapon accessories, and replicas of weapons; medical, health, safety, and personal care products; or infomercial-type products.
Who can create a project on Kickstarter?
Creating projects is currently open to creators over the age of 18 and based in the US, the UK, Canada, Australia, and New Zealand. Businesses, nonprofits, and other organizations can also use Kickstarter to fund their creative projects.
Where does the money come from?
Millions of people visit Kickstarter every week, but support always begins with people you know. Friends, fans, and the communities you’re a part of will be your biggest supporters. They’ll help spread the word to people they know, and so on. A good idea, communicated well, can spread fast and wide.
How much work is it to run a project?
Every Kickstarter project has its share of exhilarating moments and challenging ones. But the amount of work generally depends on the size and complexity of the project.
The first few days and last few days are full of activity: getting the word out, answering questions. Some projects have a life of their own, and unexpected success can create more work to go along with all the excitement.
It’s fair to say a Kickstarter project is, well, a project. Over and over creators tell us the payoff – getting to bring your work to life with a bunch of people cheering you on – is worth it.
What happens if I get funded?
It’s time to bring your project to life!
First, your backers’ cards are charged. Depending on your country, you’ll withdraw funds from Kickstarter or Amazon in about two weeks. And now, the rest is up to you!
As you work, share your progress with backers. Post updates when big news arrives, or about once a month when it hasn’t. They’ll love hearing from you. Even when things go wrong, let them know. They’ll appreciate it.
When rewards are ready, our survey tool will help you get all the info you need from each backer – things like mailing address or t-shirt size. Get a few friends to help package rewards, and mail them with love. All done!
What happens if I don’t get funded?
If a project on Kickstarter does not reach its funding goal, no backers are charged and no money changes hands. But there are still positives: creators can get useful feedback and often find new people interested in their work. Creators are welcome to relaunch their projects on Kickstarter and apply lessons learned from the first go-around.
What is Kickstarter’s fee?
Kickstarter collects a 5% fee from a project’s funding total if a project is successfully funded. There are no fees if a project is not successfully funded.
For US-based projects, pledges are processed by Amazon Payments, while pledges to non-US projects are processed securely through a third-party payments processor. These payment processing fees work out to roughly 3-5%.
Creators never give up any ownership of their work to Kickstarter or backers. You keep 100% ownership and control over your work.